Color plays a crucial role in drawing the eye and attracting attention. Research indicates that color increases brand recognition by up to 80% and that color ads are read up to 43% more than similar ads in black and white. Color can also account for up to 85% of the reason people decide to buy.
A highly effective brochure distinctly and succinctly details what your business is about and what you can do for your customers. It’s important to aim for a design that is original and unique.
Designing the perfect static ad is no easy feat. Designing ads can push against many of the universal design rules that are important to consider. Many companies want to cram as much information into a space as possible and many users put up roadblocks when it comes to viewing ads.
The key is creating something that people want to interact with, despite the fact that it’s an ad. The advantage of a static ad is that is often less obtrusive than some animated, audio or video options.
Your logo is you or your business' first point of contact with the outside world. Great logo design requires a mixture of design skills, creative theory and skilful application.
Does the design deliver on the brand promise?
Does it translate the promise in a relevant way for the customer?
Does the logo make the promise credible?
A designer needs to think like a user. So when designing a UI or UX, it is imperative to make sure you know the users. Just think, how a user will interact with a particular website or mobile application when exploring it. Knowing your users does not mean, only analyzing stats rather you need to dig deeper to find out what they are exactly looking for and how they are using your product, and what kind of feedback they share, are they finding any challenges when using your app or a specific product.
When it comes to design, importance of right copy for your interface cannot be overlooked. You need to make effective utilization of available space, for this make sure whatever text is added, resonates with the needs of the audience else it would be of no use.
